Jay Call, an entrepreneurial visionary, incorporated the Flying J Company in 1968. Today, Flying J has elevated the idea of roadside hospitality for truckers, offering “food and fuel,” road services, banking, insurance, and a wide network of support for long-haul drivers. Jay Call died in an airplane accident in 2003, but his privately held company continues to keep small truckers on the road. Portico designed The Tribute Gallery that honors Jay and his values - it is a combination of memorial, corporate history, and promotion for the Flying J Company. The resulting gallery design elegantly conveys Jay’s values through video and voice, testimonials, artifacts and historic photos.