The Portico Group developed a new master plan for Miami Zoo. The plan involved studying the existing zoo and conducting analysis of South Florida economic and tourism factors, with the aim to revitalize the zoo and increase attendance. The final plan involved conducting visitor studies, economic analysis, surveys and focus groups. The study also provided for the development of compatible facilities on adjacent public lands, considering museums, theme parks and eco-tourism attractions. Coordination with multiple agencies was required to coordinate complex plans for adjacent sites.